This investigation advanced in the city of Santiago of Cali, looked for to determine the reputation of the journalists of mass media of the city of Cali and the Directors of Communication of public companies, deprived or social organizations of the same city, from the perception that each one had of the professional performance of the other. The theoretical bet of the investigation was to consider that the relations between communication directors and the journalists of massive means were influenced by three variables or they occurred in three scenes: the professional, social and personal one.