This reflection study is to analyze how strategic thinking becomes a valuable tool for organizational strategic planning, so that it allows the company to achieve its objectives and solve problems within a particular contextual framework.The methodology used in the research is documentary, with bibliographic support and analysis of information from authors like Cendrós, Fred, Morrisey, among others.For strategic thinking this is not only the starting point of the plan but its object.It is action with direction.It can be concluded that strategic thinking is the main aspect of what is strategically planned by the organization, it leads to the achievement of significant progress, it explores the capacity of innovation, competitiveness and transforms into action what in the planning is just the vision.