The Industry of Agrochemical products in which Farm Chemicals S.A. works, is studied in this Thesis. It evaluates market opportunities, set estimated market shares and financial projections in order to see possible future financial behavior of the Company, through four scenarios. Information has been carefully analized after compilation and processing of market data, outcomes establish competitive position of Farm Chemicals against other Companies and as part of worldwide and Latinamerican Agrochemical production and sales.