In this article, I explore the growing popularity of volunteering in China. I delineate several factors that play into the phenomenon, including students' desire to break out of strict routines, to engage in meaningful activities, to meet people, and to contribute to China's development. Linking these issues to the socio-political, economic, and ideological transformations in China, I show that we cannot meaningfully distinguish between altruistic and self-interested motivations to volunteer. For the students volunteering is a means to transform themselves into modern, entrepreneurial, and responsible selves, necessary to meet the challenges of urban life in China today. Yet, volunteering, encouraged and framed by the government, is also a 'technology of power', a means to nurture self-reliant and socially responsible individuals. I show that volunteerism is not simply the reflection of a new 'governmentality' but an encounter in which the very relationship between state and society is constantly negotiated.