This paper shows a practical case of HCI incorporation in Colombian software development companies, mainly in the Colombian coffee region. This case is supported by a self-sustaining ecosystem model that emerges from the academy approach to software development companies. This ecosystem model is a response for the need to translate scientific knowledge into practical actions that can be performed by development engineers. This ecosystem should give coverage to all the necessary elements to generate real services of HCI incorporation, regardless of the nature of projects that software development companies are doing. We have been concretizing, one by one, all the necessary components of this ecosystem which have been registered into a log full of events that take place in various capacities which a self-sustaining business model must deal with.