AbstractThis study explores how learning strategies used by a student in a Sociolinguistics class at the Universidad Pedagógica y Tecnológica de Colombia (Uptc) influenced memory. In order to achieve this objective,a descriptive and interpretative research was developed. In this particular case, this study was conducted in such a way that we could identify bothpersonality and socio-cultural factors that influence the selection oflearning strategies. Valuing myself, internal force, teacher´s method and life experience were the categories found, these become important for teachers in terms of their methodology, due to the fact that, studentscan choose their learning strategies from this variable. Key words: Learning strategies, memory strategies, personal and sociocultural factors.