Liquid modernity: the relationships between sexuality, femininity and fashion Resumen Un rasgo caracteristico de la sociedad moderna es que se ha tornado en una estructura social excesivamente consumidora. Dentro de esta dinamica de adquirir toda variedad de objetos, el capitalismo de forma voraz capta distintos consumidores, entre estos a la mujer, quien suple su falta a traves de un objeto que provoca en el otro fascinacion y, por que no decirlo, seduccion. El presente articulo trata de dicha relacion: los vinculos entre la feminidad y la moda en el contexto de la que Zygmunt Bauman denomino como sociedad liquida . Palabras clave: feminidad, sociedad liquida, sociedad de consumo, vida liquida, seduccion, revolucion industrial. Abstract A characteristic feature of modern society is that it has become a social structure excessively consuming. Within this dynamic of purchasing any variety of objects, the capitalism, in a voracious way, captures different consumers, among them women, who supplies their lack through an object causing fascination in the other and, why not to say, seduction. This article deals with such relationship: the link between femininity and fashion in the context that Zygmunt Bauman called liquid society . Keywords: femininity, liquid society, consumer society, liquid life, seduction, industrial revolution