In this article we will see how the human talent, by misionalidad, has established his duty to be on the need to attract the best service delivery and quality of life of personnel testing it has resorted to various strategies of management. But the media can go against this fundamental purpose, and represent an adverse and contrary to the institution actually starting, the disseminating a discourse of violence characterized by the friend / enemy, and irrationality passionality braking going against their own initiatives opposition.