Based on a study of the linguistic map of lexical variants in the Atlantico region of Colombia, this article attempts to identify the value of the annual carnival celebration as a tool for communication and social interaction, based on its nature as a cultural product. The triad of communication, culture and carnival, which embodies the particular dimensions of the inhabitants of the Caribbean coast, is described in this sense. The article establishes a multiple symphony of voices in which each author, from Eco, Barthes, Bourdieu, Canclini and Sinning to Zubieta looks at cultural value as a social product that prompts man to generate new processes for communication.