The investigation work in this thesis presents a proposal for a Manufacturing Strategy Model, called MSM, which seeks to improve the competitiveness of Colombian SMEs in the graphic communication sector. The model is based on two elements that compose the manufacturing strategy: the competitive priority and strategic manufacturing decisions. Four alternatives are established within the first element: differentiation, cost, flexibility, and time; the second element analyzes eight aspects: product, process, technology, facilities and capacity, workforce, production systems, supply chain and the environmental aspect.