In this paper, we introduce the [Formula: see text]-circle inversion which generalizes the classical inversion with respect to a circle ([Formula: see text]) and the taxicab inversion [Formula: see text]. We study some basic properties and we also show the inversive images of some basic curves. We apply this new transformation to well-known fractals such as Sierpinski triangle, Koch curve, dragon curve, Fibonacci fractal, among others. Then we obtain new fractal patterns. Moreover, we generalize the method called circle inversion fractal be means of the [Formula: see text]-circle inversion.