The Colombian coffee, considered the best in the world for its softness, it loses its characteristics in the early stages of the value chain. With the use of ICT and social networks can be reached with a product of origin to the final consumer, conducting a vertical integration to reduce the chain of intermediaries, adding values in the string that will ensure a greater income to the producer and a better product and price to the consumer. The above statements the confirms a Delphi study, conducted with experts, which is discussed in this article.