Representations are ways to know and approach social reality and to equally understand it. The image given on the childhood and adolescence is gathered by media, and contributes to shape the public opinion on this collective. Is from this representation from where society acts and operates in relation to them. This research analyzes the pieces of news and opinion related to boys, girls and teenagers which appeared during 2010 on the Basque newspapers, and identifies which are the most common thematic areas and employed frames in order to inform on this group.