Genotypes of sapote mamey, Pouteria sapota [(Jacquin) H.E. Moore & Stearn] from central-western Michoacán in Mexico were characterized based on physical and chemical fruit characteristics. Cluster analysis of data indicated seven distinct genotype clusters. The greatest variability among clusters was attributed to physical and chemical fruit characteristics. Those were fruit weight, length, width, shape and texture; the ratio of fruit weight to seed weight; seed weight and length; mesocarp thickness and weight; epicarp weight; and the compositional components titratable acidity (TA), protein, total soluble solids (TSS), TSS to TA ratio and TSS to pH ratio. Canonical discriminant analysis was a used to identify the most desirable sapote mamey fruits based on physical (fruit and mesocarp weight) and compositional parameters. Two canonical discriminant functions explained >90% of the accumulated variation a mong the seven clusters of genotypes. Fruit weight, mesocarp thickness, and the ratio of total soluble solids to titratable acidity were dominant in the first function; and fruit weight and mesocarp thickness were dominant in the second. These morphological variables could be used for selecting sapote mamey trees with uniform fruit quality for either direct consumption or processing. Key words: Sapotaceae, sapote mamey, Pouteria sapota, cluster analysis, canonical discriminant analysis, fruit, morphological characterization