The current paper has as objective make a reading of the discourses present in the news displayed on Channel 9 -Argentine news program -concerning the views of the columnist Arnaldo Jabor, the Jornal da Globo, during urban protests occurred in Brazil in June 2013.The program published on YouTube under the title "international joke turns Rede Globo", the disgruntled columnist evidence.Sample, from transmedia storytelling concepts, images of demonstrators and composes a mosaic of information relevant to research in the area of communication, specifically in understanding public opinion.