This paper is the first in a series in which we perform an extensive comparison of various galaxy-based cluster mass estimation techniques that utilise the positions, velocities and colours of galaxies. Our primary aim is to test the performance of these cluster mass estimation techniques on a diverse set of models that will increase in complexity. We begin by providing participating methods with data from a simple model that delivers idealised clusters, enabling us to quantify the underlying scatter intrinsic to these mass estimation techniques. The mock catalogue is based on a Halo Occupation Distribution (HOD) model that assumes spherical Navarro, Frenk and White (NFW) haloes truncated at R_200, with no substructure nor colour segregation, and with isotropic, isothermal Maxwellian velocities. We find that, above 10^14 M_solar, recovered cluster masses are correlated with the true underlying cluster mass with an intrinsic scatter of typically a factor of two. Below 10^14 M_solar, the scatter rises as the number of member galaxies drops and rapidly approaches an order of magnitude. We find that richness-based methods deliver the lowest scatter, but it is not clear whether such accuracy may simply be the result of using an over-simplistic model to populate the galaxies in their haloes. Even when given the true cluster membership, large scatter is observed for the majority non-richness-based approaches, suggesting that mass reconstruction with a low number of dynamical tracers is inherently problematic.