The omnipresence of mobile phone base stations (MPBS) in urban areas has resulted in the population being exposed to non-ionizing radiation (NIR) emitted by this type of radio sources, inasmuch as they have been located near places inhabited or frequently visited by people who are considered more susceptible to electromagnetic radiations. This scenario has been characterized by the constant concerns of citizens and experts about the possible adverse health effects that may occur from exposure to NIR. However, there is also an atmosphere of ignorance and uncertainty regarding the topic which makes it more difficult to evaluate this technological anthropogenic potential risk.. Therefore, it was considered important to analyze the social response in front of the risk generated by the electromagnetic radiation emitted by MPBS, in order to make an integral diagnosis of this situation. To do this, the psychometric paradigm method was adapted and a descriptive and multivariate analysis was carried out, which allowed knowing the social perception of the risk in the area that was considered more critical according to the results that emerged from the diagnosis of urban areas exposed to NIR emitted by MPBS located in the municipality of Cartago (Valle del Cauca). The results of the analyses show that the perception of each individual is based on intuitive judgments and sociocultural factors which result in attitudes and decisions made against the assessed risk which, apparently, in the social imaginary has not been conceived in its entirety as a potential risk factor. That is why, it can be concluded that judgments about the assessed risk differ not only individually but also collectively.