A life cycle assessment (LCA) is carried out to compare nanoclay-reinforced polymer wire coatings with conventional ones. While the conventional wire coatings contain standard halogen free retardants, in reinforced coatings, montmorillonite (nanoclay) is incorporated into electric cable linings as a rheological agent for an increased resistance to fire. In addition, a reduced load of standard halogen free retardants is obtained. The synergistic effect of the montmorillonite on traditional flame retardant additives (by the formation of a three-dimensional char network) can lead to a revolution in wire production. The application of nanoclays contributes also to anti-dripping effect and flexibility increase [1]. Some producers have already started commercializing wire with nanotechnology-based coating; in the short term the use of nanoclay in wire coating production will probably reach a significant market share replacing traditional formulations.