Based on time management issues, this case illustrates the structure of qualitative research. The introduction provides an example of a time management conflict and then the brief describes the institutional concerns with an understanding of this issue and offering students a relevant workshop on this subject. Next, the methodological proposal suggests a qualitative exploration and includes tools for its implementation (i.e. filter/screening, guide, consent form, and debrief). The review of this case ends with scenes gathered from a focus group for explaining the projective techniques used and for commenting on the use of active listening skills. Finally, a set of guidelines are provided for the analysis of qualitative information.