Materials and methods: a case study, descriptive and cross-sectional, based on the fundamental principles of Health Promotion, using questionnaires developed to describe aspects such as organizational policy, support resources, planning, implementation and results achieved with the implementation of the strategy. Results:The defined policies are consistent with the purposes of the strategies analyzed; however there is no consistency in their application in practice as seen in resource allocation constraints, lack of staff participation, lack of recognition for the work performed, traditional planning and dismantling activities with other sector institutions, among others.Conclusions: conceptual limitations and resources to implement the strategy, as disjointed work in sectors such as education, insurance companies, etc.; involves the wastage of better possibilities to adapt the work environment.