The emotions that accompany, define and describe, the beauty and appeal provoked by the objects of design, are herein analyzed from an ethic-phenomenological perspective. The objective is to prove how ethics and aesthetics, in relation to design, lay out enigmas that force the paradoxes to transcend themselves. Ethics and aesthetics of design are both on the same side of a coin; they facilitate the creation, through objects and images, of scenarios needed for cultural interactions, they demand rights and they help the social construction of taste.