Manipulating the body through aesthetic interventions: a constantly reinvent itself in liquid modernity. Resumen Para Z. Bauman, en la sociedad contemporanea se destacan —contrario a otras epocas— mas que valores solidos, liquidos, inestables, donde los estandares y las estructuras sociales ya no perduran lo suficiente como para arraigarse en las costumbres tradicionales que le conferian identidad al sujeto. Esta sociedad liquida crea, a diario, estandares de belleza, los cuales por medio de la publicidad desenfrenada, condicionan y disenan la vida de los sujetos, promoviendo un exceso de consumo que no tiene fin. En este contexto, el presente articulo busca los nexos entre la manipulacion del cuerpo a traves de las cirugias esteticas, como re-invencion constante en la denominada modernidad liquida. Palabras clave: Sociedad de consumo, identidad, exclusion, moda, belleza, cirugia, modernidad liquida. Abstract For Z. Bauman, in contemporary society are - contrary to other times - more than solid, liquid, unstable, values where standards and social structures already don't last long enough to take root in traditional customs which gave identity to the subject. This liquid society creates daily, standards of beauty, which through rampant advertising, condition and design life of subjects, promoting excess consumption that has no end. In this context, this article seeks to linkages between the manipulation of the body through the aesthetic surgeries, such as constant in the so-called liquid modernity re-invention. Keywords: Society of consumption, identity, exclusion, fashion, beauty, surgery, liquid modernity.