This paper determines the potential of value increase of land per square meter (square meter lot) of neighborhoods of the city of Barranquilla (Colombia). It is based on monthly data for the period 2001-2011. It uses information from appraisals, which contain: commercial appraisal, socioeconomic status, number of floors of the building, the total area of the lot (land) value per square meter of surface area, the square meter value of the plot of land and the total value trade. It is estimated a hedonic regression model with fixed effects panel data, which is taken as the dependent variable the value of a square meter lot (land). Valuations are expected over the estimated theoretical model for areas with higher socioeconomic status or those located north of the city, which in turn are contiguous area with space available for new housing developments. Given the results were confirmed valuations expected by geographic area.