This essay poses some theoretical and critical thoughts aboutthe mediatic preparation of social protest free from politics. Weunderstand that these representations on TV inscribe themselvesas speeches, which bear mythic and aesthetic components,showing certain mechanisms of ideological transfer, that givean account for the internalization of the neo-liberal hegemony,which tends to reduce and privatize the argumentative politicalspeech under a compressed and disposable form that cannotbe but a hollow portrait of the deliberation and elucidation ofwhat is political.