This work is based on the relationship between film theory and its sociological dimension, to formulate an analysis of ‘landismo’, one of the most important social phenomena in the history of Spanish cinema. Specifically, this study synthesises the main narrative strategies employed in a corpus of 19 films that build a recurring image of masculinity and femininity through the main characters. The study concludes an opposed role between men and women inside relationships, which does not prevent the achievement of personal and family stability.