This article discusses how religion (religious ideas, knowledge and practices) is one of the most successful exportation products of contemporary Nigeria. This situation reflects some religious innovations that try to grapple with the social, cultural, economic and political realities of the times. In the last three decades of the twentieth century, there was an upsurge of religious consciousness and a proliferation of religious groups and worship places among all religious traditions within the country. This article analyses this phenomenon in the Redeemed Christian Church of God, RCCG, of Nigeria, pointing out a new religious setting, the emergence and expansion of a “new culture of God and doing religion" It is an expansion of the local religious field. This new setting is characterized by plurality, competition and contest for power and resources.