This paper assesses the practices developed in France, Italy, Greece, and Germany in order to accommodate rock’n’roll music and bring it closer to their own music styles and societal norms, as these are heard in the initial attempts of their music industries to create their own versions of it. The paper deals with these practices as instances of the French, German, Greek and Italian contexts to institutionalize rock’n’roll according to their positions regarding the USA, their historical and political situations, and their cultural and musical past and present.