This article is a synthesis of the final report of a research on Rhetoric of well-being and discomfort in the family relationships of two generations. The study was done in the city of Cali. It shows the presence of new stories about family well-being and discomfort, which foresee changes in the relationships between parents and children as a result of new civilizing sensitivities that establish new ways of domination. The paper also states that there is a need of critical and polyphonic work to analyze this folk knowledge from a double interpretation which, recognizing some kind of «real of discord», makes possible an enriching condition for the analysis and the possible interventions on family problems.