This article aims to unravel as influenced social and demographic or sociological in decision Colombians vote during the presidential election of 2010 factors.Analyses were done on the results of a poll of likely voters conducted by the Gallup Colombia, from which we conclude that the total crisis of the nation that is expressed in the crisis of political parties, has been generating a state of continuous or endemic discontent as a result of dissatisfaction of collective needs and which agents make political parties, to the social situation of the citizens or voters, this has affected the institutions so that the disappearance of the differences between the traditional parties expressed dissatisfaction in high abstention to vote for mainstream parties.