The following article is the result of the analysis that it allows to establish as basic aim to establish aparadigm the possibilities of communication that possesses the architecture, the design and the arts asway of visual expression with a language clearly based on symbols, signs and significant: Archetypes. Forsuch an analysis it splits of a clear process of reflexive character defining what is the contemporary art inhis genesis and development and how the design and the architecture in general terms, has assimilated it,from the theoretical foundation up to the design with concept. The article is a product of the investigation inthese communicative processes of the plastic disciplines since it becomes necessary to assume a criticalposition opposite to the phenomenon psicosocial of the arts and the design and the architecture today, somuch in his expression as social product, since in his individual and collective appraisal, the final result isto treat in the possible thing, of establishing a north where the architectural design recovers his dignifyingbeyond the object of consumption but of his function and form to service of the human being but that alsothis one, it achieves to be in tuning in with the elements that the art communicates, architecture and designand this way to be in aptitude to interpret the communicative language that transmits in every time andepoch.