Pereira is currently going through a turning point for the future of its population. Although its economy andthe one of Risaralda have been growing, it has been slower than the national average. Among the major difficulties faced by the city are: high unemployment rates, the recent increase of poverty and inequality,and the poor provision of planned public space. As part of the challenges and opportunities for the city to consider in the near future are infrastructure and tourism. The former sector is expected to contributeby increasing the basic services’ coverage and by building new housing together with the supply of proper and planned public space for the whole community. The task for the tourist sector is making a betterutilization of the environmental resources, such as location, climate and wealth of wildlife. All these will help the economy to improve the economic indicators as well as reducing the unemployment andincreasing the population quality of life.