This article presents research advances from Momentum and explores the conceptual production of Gustavo Sorzano over two decades. It dwells mainly on three vital moments of his career, which are explored through the use of qualitative methods which seek to restore the pioneering role of his work in Colombian conceptual art and discover the reasons for its exclusion within the national artistic field. These reasons may in turn provide clues on the capricious and excluding manner in which that field was structured, leaving aside, for example, the relationship that many artists hold with the worlds of publicity and design.