<p><strong> Objective</strong>.To use the information about the factors identified, by means of correspondence analyses to determine the behavior of the variables to be used to then make a natural segmentation, thus facilitating the interpretation and presentation of results. <strong>Materials and methods</strong>. We present a new profiling and segmentation approach by using correspondence analyses and classification. <strong>Results.</strong> By using this methodology we can optimize the determination of segments and the profiling of a set of variables. This procedure allows researchers of different disciplines to present and interpret the results of their research efficiently. <strong>Conclusions</strong>. The procedure here described enables a simple and quick interpretation of the analysis on many variables, rendering its use and implementation easy.</p> <p><strong>Key words: </strong>profiling, segmentation, multivariate techniques, correspondences.</p> <p><strong> </strong></p><br />