Objects have traditionally been designed and reflected on by industrial designers, considering conceptual categories from communication sciences. Thus, the object is a carrier of messages that are played by humans to attribute functional and symbolic meanings. The birth of Information sciencie in the world sparked a revolution that permeated all areas of knowledge and was born as a result of advanced technologies. There was a rapid advance in technology and the way the world was conceived, and reality changed. As a result of the discipline of the task of the industrial designer, objects, not strangers to this revolution, have started including in their basic outline the logic of the computer component, giving them new powers. It's time for another entity, the Object 2.0.