In 1995, when he was flying over London suburbs, Hans-Ulrich Obrist thought to make a new interpretation of Do it —a project that previously had been televised and had involved museums—, making a domestic version. Now, somehow, the result of the instructions disclosed would become intimate, it would be exhibited quietly inside the home. Do It seeks for proposals that will be seen as permeated and transformed by the culture to where they arrive. Geography as creative element. After culminating her art studies, a woman decides never to abandon the world of artistic production. Sophie Calle and Do it help her to tolerate her life. Do it yourself.