IntroductionIn our contemporary world, there is a new conception of the dead, dying and death, its ritual and its ceremony, which allows the existence of companies engaged in the handling of the corpse, its final disposal and of holding the funeral rite.These companies live under a market economy, within which a system of exchange between suppliers and consumers, merchants and common people is structured, mediated by the dead body, which facilitates the encounter between two worlds, that of the undertaker and that of the symbolic references with which society represents death.However, unlike any other kind of organization, the funeral home is, without exaggeration, a sui generis organization: no other organization is directly related, in its marketing and business development, with death.Management and marketing like theoretical perspectives provide to organization the way for their development; however, in the funeral home case, the anthropological perspective facilitates an extensive network of responses related to the complexity of these businesses and draws symmetrically their place into society, culture and themselves.This research began in 1991, when I started working in the funeral sector at Promotora de Jardines Cementerios S.A.As for many, my getting in this sector was coincidental.It is not frequent that someone seeks for employment in a funeral home or in a cemetery.Initially, my entering obeyed to the labor projection of acquiring experience in the coordination of working parties.Thus, for twenty months I worked as the commercial director of one of its sale teams.Subsequently and for three years, I carried out commercial and marketing tasks for Funeraria Medellín Ltd.; in the year 1997, I coordinated the restructuring of the commercial and services department at La Ofrenda Ltd.,in the city of Pereira.In 1998, after seven years of direct linking with the sector, I carried out managerial consultancy in Latin America for the Los Parques Corporation in Guatemala City, Grupo Metropolitano del Este in Barquisimeto, Venezuela, and Prados de Ventilla in Bolivia.These experiences in the sector generated reflections related to the raison d'être in the society of a mortuary and my anxiety by my role set against the different actors with whom I interacted.On the one hand, there were those who arrived requesting for their services at the same time as they experienced an intense pain due to the loss of a loved one.On the www.intechopen.com