Second, our individual interests, on the one hand, and our collective interests, on the other, while very distinctive from one another, are also inextricably interconnected.Success, therefore, hinges upon a dependable balance between competition, on the one hand, and cooperation, on the other, a balance governed by clear, though perhaps unwritten, rules.Third, survival depends upon adaptability, the ability to change as our environment changes.In business as in biology, rigidity is the certain path to extinction over the long haul.Fourth, and finally, the greatest-indeed the universal-source of adaptability in the long run is cross-fertilization, whereby gene pools, and hence individual competencies, are shared and explored in new and sometimes stronger combinations.