Enterprises activities—straggled on reactionary and inertial orientation—have been inconsistently justified with the low availability of internal and leveraged resources and their deficient technological capacity. For this reason an orientation within an evolutionary framework defined by company identity and its cohesion illustrates how strategic orientation based on knowledge and innovation have become an imperative for organizational development, distinguishing between two evolutionary company forms: traditional economic (inertial, as they introduce sporadic incremental improvements) and modern companies (dynamic and radical innovators).