Despite the boom in corporate social responsibility (CSR) it is difficult to argue that the social welfare of the individual , formerly in the hands of the State, should be the business of private enterprise. This article therefore proposes initially that CSR should incorporate a new dimension in society, the public agreement in accordance with the theory of communicative action. It then evaluates the transformation required for financial and management accounting used to account for CSR in its traditional form, that is, when a business proclaims its responsibility, into one that accounts for the recognition of the needs of the Colombian situation, called ´corporate social responsibility with social relevance´. The study contributed conceptual categories that can be applied to empirical work on real businesses companies.