This text presents the key factors for the success of the Clínica Medilaser S.A., institution that provides health services and that is participating in the Social Security general system, by providing medium and high complexity services. This company has gone from being an office practice in Urology to one of the largest companies in this area, with headquarters in Neiva, Florencia, Pitalito and Tunja. Their experiences are applicable to the IES teaching-learning process as a pedagogical tool to generate entrepreneurship. It is about a case study that can be taken as experiential business and experiential entrepreneur type.