Introduction.Mass media and digital communication are relevant in educative innovation projects intended to improve, both qualitatively and quantitatively, the teaching and learning processes.Objective.This research work aims to analyze the techniques and the media used in education centers to divulge teaching innovation processes.Materials and methods.The method has been based on the empirical analysis of a representative sample of public education centers in Murcia, Spain, by the use of a questionnaire addressed to directors and teachers.Results.The most used means in downstream communication are e-mails and the classrooms.Written communications, such as internal memorandums and board notes are also