The article aims to analyze one aspect of the logic of health care that is outlined in the universe of alternative, non-conventional, or complementary and alternative medicine, as the World Health Organization denominates them (WHO, 2002); we refer to the notion of selfreflection and self-knowledge as one of the dimensions of the therapeutic efficacy in a broad sense. It is worth noting that that this work is based on the research for a doctoral dissertation focused on analyzing the construction of therapeutic meanings within the framework of a particular form of alternative medicine (reflexology), which was carried out from a qualitative sociological perspective.