Through Gabriel García Márquez’s presence in pages of El Tiempo newspaper and in its cultural supplement named Lecturas Dominicales (Sunday Readings), it is possible to see the modes of configuration of interpretative communities’ proposed by Stanley Fish and the institutionalization of the writer’s dynamics and his work exposed by Jacques Doubois. Through the Nobel’s published articles and his academic critiques, one determines reading and interpretative practices configured around his writing, in addition to the legitimization of its figure as part of Colombian national heritage.