The article presents the background to the innovation process carried out by the Corona Organization, the strategic definition underlying the process, and its key elements, resource base and structure. Emphasis is given to the need to ensure an integral approach encompassing organizational processes, structures, culture and human talent, whenever a long-term and serious innovation strategy is pursued. An Open Innovation strategy is required to leverage the organization’s talent and knowledge pool and to guarantee growth. For the strategy to be successful in consolidating innovation capabilities, it is fundamentally important to work closely with external networks.