The first document gives account of the general context, the conceptualization of cultural tourism and the process of consolidation that has taken place in Bogota, due to its position as a cultural tourism destination. After that, it deals with the Gold Museum patrimony management case, with its history and major tools in its renewal process. The reader will find a methodological guide, which should allow the professor to use this case as a teaching and working tool in class; the contextualization of the case, which allows the reader to get located by using a cultural map of the Candelaria town; and finally, the case study of the Gold Museum patrimony management.