Gabriel García Márquez’s La hojarasca, which was literary work published in 1955, allows one to approach the main social transformations that arose in the Colombian Caribbean civil wars fought by liberales (Liberal Party) and conservadores (Conservative Party) from the end of the 19th century to the beginning of the 20th century. In this sense, each personage’s sociocritical study of discursive structures reflects the existence of an ideological tension between different ways of being and staying in the world. That is to say, it is a clash characterized by an opposition of traditional social relations and practices in view of new collective configurations that modern life brings.