This paper offers a theoretical and methodological proposal that focuses on the articulation between dehistorization of the exercise of capitalist power and communicative domination to be found in cultural models absorbed by individuals under the present capitalist hegemony. The analysis is built upon the studies of communication that deal with the relations between power and modes of domination, using semiotics of culture as a tool, and demonstrate the existence of a tendency, at a global level, of certain characteristics with regards to interaction between imperialist power and communication.