Colombian entrepreneurs’ straggling, reactionary and inertial orientation has been inconsistently justified by the availability of internal and leveraged resources, a concept intensifying deficient technological capacity. Company activity (seen as being a socioeconomic unit) has been integrally orientated within an evolutionary framework by company identity and cohesion as well as adaptation and evolutionary mechanisms. The present document uses a group dynamics’ model to illustrate how knowledge-based strategic orientation and integration for innovation have become an imperative for development, from slight leverage, distinguishing between two evolutionary company forms: traditional economic (inertial, as they introduce sporadic incremental improvements) and modern companies (dynamic and radical innovators). Revealing conclusions obtained from such model may be used for intervening in and modernising company activity.