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Interfaz de Usuario: 26/06/2025
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Hecho en Colombia
Elena Delgado Ballester
Grupo de Investigación en Marketing
Universidad del Valle
Universidad de Murcia
Perfil externo:
Citaciones:
891
Productos:
84
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84 Productos
Más citado
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Revitalising brands through communication messages: the role of brand familiarity
Acceso Cerrado
ART-ART_A2
ID Minciencias: ART-0001192256-91
Fuente: European Journal of Marketing
Elena Delgado Ballester
Angeles G Navarro
MARIA SICILIA
Temas:
Recall
Brand awareness
Advertising
Consistency (knowledge bases)
Brand equity
Psychology
Brand management
Product (mathematics)
Marketing
Set (abstract data type)
Perspective (graphical)
Sample (material)
Business
Computer science
Chemistry
Geometry
Mathematics
Chromatography
Artificial intelligence
Cognitive psychology
Programming language
Publicado: 2012
Citaciones:
145
Altmétricas:
0
Artículo de revista
Effectiveness of price discounts and premium promotions
Acceso Cerrado
Fuente: Psychology and Marketing
Mariola Palazón Vidal
Elena Delgado Ballester
Temas:
Promotion (chess)
Marketing
Perception
Business
Equity (law)
Equity theory
Quality (philosophy)
Advertising
Work (physics)
Economics
Microeconomics
Psychology
Mechanical engineering
Philosophy
Epistemology
Neuroscience
Politics
Political science
Law
Engineering
Economic Justice
Publicado: 2009
Citaciones:
136
Altmétricas:
0
Resultado de conferencia
The moderating role of price consciousness on the effectiveness of price discounts and premium promotions
Acceso Cerrado
ART-ART_A2
ID Minciencias: ART-0001192256-57
Fuente: Journal of Product & Brand Management
Mariola Palazón Vidal
Elena Delgado Ballester
Temas:
Promotion (chess)
Value (mathematics)
Product (mathematics)
Price premium
Marketing
Consciousness
Originality
Economics
Business
Microeconomics
Advertising
Willingness to pay
Psychology
Social psychology
Geometry
Mathematics
Machine learning
Neuroscience
Politics
Creativity
Political science
Computer science
Law
Publicado: 2009
Citaciones:
108
Altmétricas:
0
Artículo de revista
Product innovation in small manufacturers, market orientation and the industry's five competitive forces
Acceso Cerrado
ART-ART_B
ID Minciencias: ART-0000289272-70
Fuente: European Journal of Innovation Management
Miguel Hernandez Espallardo
Elena Delgado Ballester
Temas:
Originality
Competitive advantage
Industrial organization
Product (mathematics)
Business
New product development
Market orientation
Marketing
Value (mathematics)
Product innovation
Set (abstract data type)
Economics
Computer science
Creativity
Geometry
Mathematics
Machine learning
Political science
Law
Programming language
Publicado: 2009
Citaciones:
84
Altmétricas:
0
Artículo de revista
Store image influences in consumers’ perceptions of store brands: the moderating role of value consciousness
Acceso Cerrado
ART-ART_A1
ID Minciencias: ART-0000232408-219
Fuente: European Journal of Marketing
Elena Delgado Ballester
Miguel Hernandez Espallardo
HECTOR AUGUSTO RODRIGUEZ OREJUELA
Temas:
Marketing
Business
Value (mathematics)
Originality
Risk perception
Product (mathematics)
Perception
Advertising
Consumption (sociology)
Consciousness
Brand awareness
Perspective (graphical)
Brand management
Psychology
Social psychology
Sociology
Social science
Geometry
Mathematics
Machine learning
Neuroscience
Artificial intelligence
Creativity
Computer science
Publicado: 2014
Citaciones:
73
Altmétricas:
0
Artículo de revista
Building online brands through brand alliances in internet
Acceso Cerrado
ART-ART_A2
ID Minciencias: ART-0001192256-22
Fuente: European Journal of Marketing
Elena Delgado Ballester
Miguel Hernandez Espallardo
Temas:
Brand equity
Advertising
Marketing
Business
Brand awareness
Brand management
Originality
Leverage (statistics)
Product (mathematics)
Brand extension
Generalizability theory
Online advertising
The Internet
Psychology
Computer science
Social psychology
Developmental psychology
Geometry
Mathematics
Machine learning
Creativity
World Wide Web
Publicado: 2008
Citaciones:
70
Altmétricas:
0
Artículo de revista
Effect of Brand Associations on Consumer Reactions to Unknown On-Line Brands
Acceso Cerrado
ART-ART_A1
ID Minciencias: ART-0000289272-43
Fuente: International Journal of Electronic Commerce
Elena Delgado Ballester
Miguel Hernandez Espallardo
Temas:
Business
Advertising
Opportunism
Marketing
Sample (material)
Agency (philosophy)
Perception
Association (psychology)
Psychology
Economics
Philosophy
Chemistry
Epistemology
Chromatography
Neuroscience
Market economy
Psychotherapist
Publicado: 2008
Citaciones:
64
Altmétricas:
0
Artículo de revista
Hedonic or utilitarian premiums: does it matter?
Acceso Cerrado
Fuente: European Journal of Marketing
Mariola Palazón Vidal
Elena Delgado Ballester
Temas:
Context (archaeology)
Need for cognition
Price premium
Preference
Economics
Attractiveness
Promotion (chess)
Cognition
Product (mathematics)
Willingness to pay
Psychology
Marketing
Microeconomics
Business
Paleontology
Geometry
Mathematics
Neuroscience
Politics
Political science
Psychoanalysis
Law
Biology
Publicado: 2013
Citaciones:
62
Altmétricas:
0
Artículo de revista
Integrated marketing communications
Acceso Cerrado
ART-GC_ART
ID Minciencias: ART-0001192256-60
Fuente: EuroMed Journal of Business
Angeles G Navarro
MARIA SICILIA
Elena Delgado Ballester
Temas:
Operationalization
Consistency (knowledge bases)
Integrated marketing communications
Originality
Marketing
Computer science
Empirical research
Recall
Strategic communication
Knowledge management
Order (exchange)
Process management
Business
Psychology
Mathematics
Marketing management
Political science
Relationship marketing
Public relations
Artificial intelligence
Statistics
Finance
Cognitive psychology
Social psychology
Philosophy
Epistemology
Creativity
Publicado: 2009
Citaciones:
38
Altmétricas:
0
Artículo de revista
The expected benefit as determinant of deal-prone consumers' response to sales promotions
Acceso Cerrado
ART-ART_A2
ID Minciencias: ART-0001192256-89
Fuente: Journal of Retailing and Consumer Services
Mariola Palazón Vidal
Elena Delgado Ballester
Temas:
Business
Microeconomics
Economics
Marketing
Advertising
Publicado: 2011
Citaciones:
35
Altmétricas:
0
Artículo de revista
1
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